Colin Appleyard to focus on four-wheels as it celebrates 50th anniversary

1st April 2021

One of the longest-established vehicle dealerships in the North of England, Colin Appleyard Ltd, is to concentrate on four-wheels after the sale of its motorcycle branch of its business to MotoGB, the UK’s largest independent importer and distributor of two-wheeled products.

Colin Appleyard Ltd will continue its retail of new and used cars, as well as automotive parts and servicing from its five car showrooms.

The sale comes as the company celebrates its 50th anniversary, having first opened as a motorcycle dealership in Keighley, Yorkshire in 1971, with Suzuki cars added to in 1979.

Although still very much a family-run business, it has since grown into a £46million enterprise with six franchises/ locations across West Yorkshire and Greater Manchester, and well-established partnerships with some of the world’s leading motorcycle and car manufacturers.

The dealership has also been behind one of the most esteemed teams in the British Superbike Championship, Appleyard Macadam Racing, which has achieved 11 British Championship titles over the years. The team will continue with its commitments for 2021, having signed young stars Bradley Perie and Rhys Irwin in a bid to help the pair fulfil their already-promising potential.

MotoGB, has 12 of its own retail showrooms as well as an extensive network of dealers across the UK, retailing its own imported brands, will take over Colin Appleyard’s motorcycle business from April 1st. It will continue to run the Wellington Road premises as a motorcycle dealership, retaining its highly-knowledgeable staff and ensuring the local biking community can still benefit from the top-level service it’s accustomed to.

Robin Appleyard, Managing Director of Colin Appleyard

“Our foundations were built in motorcycles but over time it’s actually become a relatively small percentage of our business as a whole, so we have made the decision to focus on our well-respected car group. It’s not something that was decided lightly but is the right decision for the whole group and the staff.

We believe MotoGB will be able to showcase all of their brands with the help of our experienced existing staff at the motorcycle dealership with road and off road. We would like to thank all our staff and Motorcycle customer and wish them and MotoGB every success for the future.”

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Company Info

Reg Office: Cornmill Garage Halifax Road Keighley West Yorkshire BD21 1AH

Reg. Company Number: 01251772

VAT Reg. No. 169 7858 89

Colin Appleyard Ltd is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Colin Appleyard Ltd to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only. We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase. Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

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Colin Appleyard to focus on four-wheels as it celebrates 50th anniversary

Robin Appleyard, Managing Director of Colin Appleyard

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